The Gospel to Everyone
Branding, promotion, and logistics for a statewide door-to-door evangelism initiative.
Evangelism Initiative
Goal: Brand, promote, and execute an intentional evangelistic Initiative on a statewide scale in partnership with the Evangelism office.
Timeline and Process:
Evangelism office brought the task of getting off the ground a statewide evangelism initiative with the goal of increasing baptisms across the state. The only established parameter was that it was to be a door-to-door neighborhood evangelism approach. The remaining elements were generated by my position in partnership with other communications staff:
- Established logistics through Associational Missions Strategists (AMS) and third party material provider
- Developed initiative name - The Gospel to Everyone
- Developed Logo for initiative
- Created website concept with functionality to achieve logistical challenges
- Began directly partnering with AMS positions and churches in associations not being led by AMS
- Executed marketing strategies to release the initiative to be made known on a statewide scale including: ad material in newspaper, direct mailings, event ads, social media, emails, video plugs
Contribution Summary: Outside the initial inception of the concept, I have contributed to the ideas and execution of every element of the initiative to date.
